Bucharest's tourist potential still untapped
Promoting Romania's image, and implicitly that of Bucharest, is a widely debated subject in both public institutions and international associations, whose activities suffer from the lack of a national brand for Romania. Once Romania joins the EU, it will be automatically included in the European tourist circuit, which does not necessarily make it a tourist attraction. The Romania Convention Bureau (RCB), a private organization supported by its members, aims to promote Romania and its main destinations, including its capital, on foreign markets.
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